Take This Map Before Kickstarting!

Campaign Map It’s easy to lose your way on the crowdfunding seas, always searching for that guiding star that’ll ensure your campaign is a success. The resources listed here have served as welcoming ports in my own journey across this ever surprising ocean. I’m sure there are more outposts and I’m sure I’ll find them before my journey is complete. My hope is that these act as a map and a compass to help guide you along your way.

Stonemaier Games

Stonemaier Games – Kickstarter Lessons Jamey was my inspiration to start my blog. He’s done a lot to educate and improve the overall community of Kickstarter. He has dozens of helpful articles on how to build, execute and follow through with a successful Kickstarter. You should be familiar with everyone of them.

Approach: Start at the top of his list and starting reading down. Follow his advice and start commenting on his articles. He makes a point of responding to nearly every post.

Standout Articles: 

Funding The Dream

Funding the Dream Podcast Richard Bliss runs a tight informative podcast, keeping it to 20 minutes and corralling his guests to stay on topic. While his show has evolved over each episode, it almost always focuses on Kickstarter topics, usually within the card and boardgame space. His usual format is a small update at the beginning and then a chat with a guest who has specific knowledge or experience regarding crowdfunding. While the format might be the same, every episode feels different and fresh.

Approach: Load up your phone with the podcasts. Start at the most recent and work your way backwards. It’s great for commuting. Consider taking notes on some of the key points (assuming you’re not driving). 

Standout Episodes

cropped-FB_Header James Mathe He is a game store owner, game designer, game publisher, successful Kickstarter and consult. He writes guides specifically designed to help you not screw up your kickstarter. His understanding of the whole process from end to end is key to your survival.

Approach: His articles aren’t in any particule order so it’s best to scan through them and see if something peeks your interest. However, I’d recommend reading through all of them before you launch your kickstarter.

Standout Articles: 

Facebook: Kickstarter Kickstarter Best Practices and Lessons Learned on Facebook This is a helpful group of people focused on how to improve campaigns for themselves and others. They have a strict no spamming your KS campaign, which is nice. There are a decent amount of people in the group and experienced people generally speak up with assistance. If you join the group remember, a community is only as good as those who participate. So, make a point to post questions and comment on others. Be helpful and polite and you’ll find the group will follow.

Approach: Send a request to join. Read through as many initial posts as possible, comment on a couple before you consider posting. One thing I’ve noticed when you post is to think of your posts like a newspaper article, ‘don’t bury your lead.’ You’ll get more responses from people that way.

Off The Map Resources

These are different sites or articles that I’ve come across that I’ve found interesting and informative regarding Kickstarter.

Tasty Minstrel Games

One of the first things I read, before I knew about any of these other sites was this short little ebook written by Michael Mindes founder of Tasty Minstrel Games. It was called, “Confessions of a board game publisher” and it scared the hell out of me.

bgg_cornerlogo A.J. Porfirio of Van Ryder Games, the group that made “If I’m Going Down” and “Tessen” posted a short list of things to know before you do a kickstarter. You can read it in a minute, but you’ll be thinking about it throughout your whole campaign.


Joey Daoud is a filmmaker who ran a kickstarter for his documentary film project. He breaks down with great detail and a lot of math how much it cost. He has a handful of other kickstarter related articles that are all interesting to read.


While the front page of Kicktraq has plenty of crowdfunding related news articles, the meat of the site is its tracking of kickstarters. It’s basically stat porn for kickstarter enthusiasts. I imagine many a campaign owner has sat on this site hitting F5 over and over again.


Sidekick is a project created by some Swedish math guys who wanted to prove the success of a kickstarter campaign sooner and more accurately than anyone else. I’ve talked about them before in a previous post. The main thing I like about them is how they put all of the active projects in a nice easy to sort spreadsheet. This is a great resource to find others who are doing kickstarters that are similar to your own.

That’s my list as it currently stands. What resources did you come across that you found helpful in your journey to the new world?


5 thoughts on “Take This Map Before Kickstarting!

  1. Thanks, John. Yeah, the metaphor thing just kind of showed up halfway through trying to get all my notes together for the post… which ended up causing me to rewrite my intro. Then, just as I was wrapping everything up I thought, “You know what this needs? A MAP!”

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